University of Wisconsin athletic director Barry Alvarez, who helped turn around the school’s football fortunes as head coach from 1990 to 2005, will be the keynote speaker for WTS Paradigm’s annual conference, scheduled for September 24-27 in Madison, Wisc.

Alvarez will kick off the festivities on Tuesday, September 25. The longtime director of athletics at the University of Wisconsin will share some of his insights and stories as outlined in Don’t Flinch – Barry Alvarez: The Autobiography, including his formula for leadership and building teams that win. Alvarez has helped lead the University of Wisconsin to 14 team national titles and 61 conference regular-season or tournament crowns since he took over. His well-documented turnaround of the Badger football program helped the school’s entire athletic department to blossom into one of the nation’s finest and most respected organizations in college sports.

Additional highlights of the 2018 WTS Paradigm Annual Conference include a pre-conference golf scramble, two full days of educational sessions, networking opportunities, and a mini-trade show.  Manufacturers, retailers and suppliers are invited to attend. Tracks for executives, IT, and sales and marketing professionals include topics such as innovations in selling to consumers, developments in the housing market, end-user market research findings and digital marketing strategies.

Visit the 2018 WTS Paradigm annual conference event page for more information and to request access to the registration site. Early-bird discounts expire on June 1.