Software company WTS Paradigm has rebranded to simply “Paradigm.” The change comes as part of a new emphasis on the company’s high standards and leadership in the industry, company officials suggest.

“The word ‘paradigm’ is defined as a model,” says Paradigm CEO, Nathan Herbst. “And our new company brand reflects our goal to be a model for the building products industry.”

Herbst continues, “We’ve been delivering technology solutions to the building products industry for two decades. We’ve helped large, multi-national corporations and smaller, regional players solve some of their biggest business challenges. The trust our customers have placed in us is a testament to our commitment to doing the right thing for them every day. That’s a commitment worthy of the name Paradigm.”

Along with the new name, the company will bundle its feature products: Paradigm Omni and Paradigm Nexus.