Having cut my teeth in the retail part of our business, I understand the importance of being on the list. Whether the list was total sales, NSLI (net sales per lead issued) or some other measure, I spent a lot of time focused on those lists and how I could be at the top of […]

San Diego based company BM Windows is the recent recipient of a Yelp award. They received the distinction for “People Love Us On Yelp,” an award only given out by Yelp twice a year. This is a great award for BM Windows because it is purely based on customer reviews, and not third party websites. […]

Yelp, the crowd-sourced online platform for local business reviews, can be a great tool to help door and window dealers boost their businesses, according to Welton Hong of Ring Ring Marketing in San Jose, Calif. “I just love Yelp, and most of my clients that are taking advantage of Yelp are doing very well,” Hong […]

As more door and window business is conducted online, web-based review sites are becoming a vital part of marketing and promotion for companies in the industry. During the recent Fenestration Day industry gathering in Irvine, Calif., which was hosted by DWM Magazine, attendees at the dealer roundtable had strong thoughts about review websites such as […]

I learned in a recent roundtable discussion with door and window dealers that they don’t like the online service Yelp. They don’t like that you can pay people to write good reviews for your company to get a higher ranking. They don’t like that the competitor down the street can pose as a customer, write […]

Would you love the opportunity to get in a room with your fellow door and window dealers and pick their brains? What do others do when they receive a bad review? Do you get your showroom displays for free? You don’t? Why not? How do you get people to like your Facebook page? What do […]

Several small business owners filed a lawsuit against Yelp claiming the company “extorted or attempted to extort advertising payments from them by manipulating user reviews and penning negative reviews of their businesses in violation of California state law.” After the lower court dismissed the complaint, the business owners appealed the decision to the Ninth Circuit […]