A few years ago, buying doors and windows was all about availability. Due to insane levels of marketplace demand coupled with supply chain issues, lead…
prospective customers
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Branding Strategy: It’s All About Trust
The recent debacle with Cracker Barrel’s brand strategy missteps has caused me once again to consider the importance of brand strategy. So, given the current…
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It’s Time to Plan a Sales Meeting
If you have not done so already, now is the time of year to start planning a sales conference. I know a few companies that…
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Exceptional Customer Service Can Set You Apart
Materials, components, labor and transportation costs have risen dramatically over the last few years. The result has been price increases for door and window products.…
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Innovation – Creating a ‘Must Have’ Mentality in the Marketplace
I landed upon this recent article by Nicole Spector and after reading it, it does appear that the jury is still out as to whether…