Marketing and sales go together like love and marriage or a horse and carriage. Love must be true, not blind, for a marriage to succeed. Marketing must be true for sales to profit. The horse must go in front of the cart to get anywhere. Marketing must precede sales to get business going in the […]

I got a new calendar and each month begins with an inspirational quote. Leafing through it, September caught my eye: “Getting an idea should be like sitting down on a pin … It should make you jump up and do something.” – E.L. Simpson I get new ideas every day and I suppose everyone else does, […]

Having respect for clients and showing it are two very different things. Having respect for another is simply recognizing they are valuable. Showing respect puts that recognition into action! Here is a simple plan for business success: 1. Have respect for clients; 2. Show respect for clients; 3. Repeat continuously; 4. Earn customer loyalty, and; […]

This is the story of a “virtual” world called the Internet, where all the individuals and businesses who buy from us live. It is a busy place. The people there constantly communicate, socialize and share their lives with one another. They find direction, answers to questions and solutions for problems. They learn everything from how to […]

In a rare display of bipartisanship, Congress recently pulled together to pass the Tax Increase Prevention Act of 2014 (HR 5771), signed into law by President Obama on December 19. While the bill includes many provisions, door and window installers may want to note one in particular. Section 25C allows individuals to update the tax […]

Since the 1970s our Government has required car manufacturers to glue MPG stickers on every new car sold in the United States. They’re there to help us choose more fuel efficient vehicles that save us money on gas – or at least show a car buyer that one car will go further on a dollar […]

There is a growing trend in the remodeling marketplace. Homeowners are purchasing new doors and windows with the primary goal to improve the look and style of the homeowner’s architectural fashion sense.

“Tiny House Nation” is a new TV Show about homes smaller than 500 square feet. They’re looking for people planning to live in a Tiny House and I told them about my 19-year-old son. Mark wants to live in a Tiny House for some very good reasons: He likes the idea of saving money on […]

“Mark, you’re like a shark,” a client told me last week. I was surprised and a little hurt. Sharks have a notorious reputation. Sharks are thought of as predators who circle swimmers and boaters, killing and maiming the defenseless and unaware. The Great White’s portrayal in the movie “Jaws” strikes fear in a coastal community […]

 Fewer door and window customers are watching television commercials, hearing radio spots, reading print ads placed in newspapers, magazines and mailboxes, or looking in the yellow pages for phone numbers. If that is where most of a company’s advertising budget is still being spent, it is no surprise to find a diminishing return on advertising […]