The definition of successful marketing is: “Selling the right product or service – in the right markets – at the right time – in the right quantities – to the right customers – at the right price.” Likewise, the measure of a successful marketing plan is the amount of net business (ready for installation) which […]

While we are entering into what is typically the best time of year in the window and door business, many of us are also beginning to think about our marketing plans for 2019, with an eye to getting a good start out of the gate. Here are six things that you can begin working on […]

My son is joining me in business and he asked me “The Question” yesterday. He wanted to know where leads come from. He’s old enough to know the stork does not deliver new leads so I told him about the birds and the bees. I told my son, “Leads are the natural result of a […]