Over the last few years, the pandemic has given our industry unprecedented growth. It also has led to many great opportunities for all of us. When business was growing at historic rates, experimentation with lead generation was plentiful and we were all still finding ways to get new customers. Whether on the retail side or […]

Marketing and sales go together like love and marriage or a horse and carriage. Love must be true, not blind, for a marriage to succeed. Marketing must be true for sales to profit. The horse must go in front of the cart to get anywhere. Marketing must precede sales to get business going in the […]

My son is joining me in business and he asked me “The Question” yesterday. He wanted to know where leads come from. He’s old enough to know the stork does not deliver new leads so I told him about the birds and the bees. I told my son, “Leads are the natural result of a […]

Last week I visited the vice president of a very successful Midwestern window company and among the things discussed was advertising and lead generation. “One of the first things I did when I came on board,” he said, “was pull out of television advertising.” It was a bold move on his part, I thought, because […]

It’s a topic any home improvement company is constantly struggling with: how to generate leads effectively. And from the hundreds of participants who attended a recent online webinar, this is a topic with which companies are continually trying to educate themselves. The webinar was hosted by Dave Yoho Associates, a noted leader in helping companies […]