Posts Tagged ‘ Dave Yoho ’

Dave Yoho Receives Congressional Gold Medal

May 27th, 2022

Dave Yoho, [DWM] columnist and blogger and founder of Dave Yoho Associates, received the Congressional Gold Medal during a special session of Congress on May 18. Yoho was honored in a video of that award ceremony commemorating Yoho and other Merchant Mariners. Yoho will also appear live on Memorial Day at the World War II […]

Dealing with Tough Times in Window and Door Retail

Apr 19th, 2022

“We are in the toughest time I have ever seen in our industry,” says Dave Yoho, president Dave Yoho Associates. You may find that surprising, given that home improvement sales continue to soar, maybe not as much as 2021, but still, there is record demand. But supply chain and hiring challenges, coupled with economic factors […]

Selling Your Company to Your Prospects

Sep 20th, 2021

Recent research shows that the company story is one of the most misunderstood steps in the selling process. Most companies presume that it should be structured around the history of their business; however, the company story must be about the prospect. Steps in a Modern Company Story Determine the prospect’s value system; Identify the potential […]

Is Rescission (Customer Cancellation) a Malfunction in Your Selling Practices?

Aug 16th, 2021

A homeowner’s right to cancel or rescind a new contract should not be defined as a quick prescription for buyer’s remorse. Despite this, many salespeople interpret it this way. A homeowner has the legal right to cancel a contract within 72 hours or three business days. It’s an inevitable—and manageable—part of doing business if you’re […]

Yoho and Team Urge Door and Window Companies to Focus on Fundamentals Amid Changing Market

Jul 2nd, 2021

On the tail end of an industry migration to virtual and online sales, home improvement professionals sat with one of the industry’s longtime consultants and sales moguls last week, looking to stock up on fundamentals. Packing one large conference room, the three-day Home Improvement Profitability Summit by Dave Yoho Associates included nearly 20 seminars and […]

Selling in a Changing Environment and Challenging Economy

Aug 25th, 2020

Selling is one of the least understood practices of communication. Many people are deluded or simply misunderstand the selling process. The modern dictionary contains over 50 definitions, some as simple as: “Exchange property, goods or service for money” or “To establish faith, confidence or belief in.” Then, within the same group of definitions are phrases […]

Introducing Our Latest Blogger: Dave Yoho

Jul 20th, 2020

[DWM] magazine is proud to announce the addition of a new industry blogger: Dave Yoho, of Dave Yoho Associates. A decades-long business consultant serving the door and window industries, Yoho will provide key insights into sales and business practices for [DWM]’s audience. Yoho founded a residential roofing company at age 28, which eventually operated in […]

Dave Yoho Associates Gives Industry Pep Talk for “Complicated Times”

Mar 25th, 2020

In a webinar hosted by MarketSharp on Monday, Dave Yoho, founder of Dave Yoho Associates, spoke to more than 1,000 listeners about today’s uncertainties and how they should work to stay relevant in “complicated times.” Attended by members of the building industry, Yoho pointed out they’ve faced tough times before. “If you’ve been in business […]

The Summer Plateaus…

Jun 25th, 2012

So we are in the midst of the summer, and I want to know: have your sales plateaued? Over my years in the industry, summer always indicated a time where sales leveled off. But of course, much of that experience was when we could accurately forecast trends and seasonality! Have we just come to expect […]

Nothing Happens Until you Make a Sale

May 10th, 2012

It’s the phrase that immediately popped in my head as I sat down to start this article: “Nothing happens until you make a sale.” I couldn’t remember where I heard it right away but then realized it was from one of my fellow bloggers, Mark Milanese, Milanese Remodeling, who often talks to our readers about […]

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