In preparation for 2023, Dave Yoho Associates conducted abundant research and surveyed our existing clients to drill down on current sales and marketing challenges that are impacting the industry. Here are several hard truths that we uncovered: 79% of Companies Have Trouble Following Up on Unsold Leads The word “trouble” is understandably very vague. Many […]

In today’s challenging environment—namely rising costs and supply chain challenges—experts are set to explain how to grow your home improvement business without investing additional marketing dollars. The information will be part of a webinar hosted by [DWM] magazine and glass.com, in partnership with Dave Yoho Associates, taking place July 26, 2022, from 2–3 p.m. EST. […]

Dave Yoho, [DWM] columnist and blogger and founder of Dave Yoho Associates, received the Congressional Gold Medal during a special session of Congress on May 18. Yoho was honored in a video of that award ceremony commemorating Yoho and other Merchant Mariners. Yoho will also appear live on Memorial Day at the World War II […]

“We are in the toughest time I have ever seen in our industry,” says Dave Yoho, president Dave Yoho Associates. You may find that surprising, given that home improvement sales continue to soar, maybe not as much as 2021, but still, there is record demand. But supply chain and hiring challenges, coupled with economic factors […]

Dealing with price increases, addressing the dreaded backlog, and preparing for a downturn, were all challenges cited by a panel of home improvement companies who gathered earlier this year. 2021 was another record year for many companies, and Scott Berman, president of Florida Window and Door, said it has caused complacency among many. “All of […]

Dave Yoho Associates presented its annual Legends of the Home Improvement Industry this week during the Home Improvement Profitability Summit (HIP) held in New Orleans. The recipients are nominated by their peers, and represent the leaders in home improvement, including door and window companies. This year’s recipients include: Scott Berman; founder/CEO, Florida Window and Door […]

On the tail end of an industry migration to virtual and online sales, home improvement professionals sat with one of the industry’s longtime consultants and sales moguls last week, looking to stock up on fundamentals. Packing one large conference room, the three-day Home Improvement Profitability Summit by Dave Yoho Associates included nearly 20 seminars and […]

Selling is one of the least understood practices of communication. Many people are deluded or simply misunderstand the selling process. The modern dictionary contains over 50 definitions, some as simple as: “Exchange property, goods or service for money” or “To establish faith, confidence or belief in.” Then, within the same group of definitions are phrases […]

[DWM] magazine is proud to announce the addition of a new industry blogger: Dave Yoho, of Dave Yoho Associates. A decades-long business consultant serving the door and window industries, Yoho will provide key insights into sales and business practices for [DWM]’s audience. Yoho founded a residential roofing company at age 28, which eventually operated in […]

In a webinar hosted by MarketSharp on Monday, Dave Yoho, founder of Dave Yoho Associates, spoke to more than 1,000 listeners about today’s uncertainties and how they should work to stay relevant in “complicated times.” Attended by members of the building industry, Yoho pointed out they’ve faced tough times before. “If you’ve been in business […]