“Customer Satisfaction Selling” has been around for decades, but in uncertain times, its importance is greater than ever before. The concept traces back to a lengthy and ongoing study on thousands of customers to determine what their thoughts and feelings were when people attempted to sell them or convince them to do business. The study […]

In 2022, most industry sales training programs are either too short, leading to immediate re-training or turnover, or too long, causing individuals to look elsewhere at jobs where they can earn more (and more quickly). To maximize the effectiveness and efficiency of your sales team, there are seven areas you need to focus on, including: […]