ODL Inc. has added to its marketing team, announcing the hiring of Denise Quinnette as vice president of product and brand management. Quinnette will lead the company’s product management, marketing insights, and integrated marketing teams, overseeing product development, branding and marketing efforts across all product lines. “Like the home construction and remodeling industries, the door […]

A report released by the Society for Marketing Professional Services (SMPS), a community of marketing and business development professionals, predicts what the future of marketing strategies and skills will look like according to those in the architecture, engineering and construction (A/E/C) industries. The report outlines what strategies and skills are currently prioritized by the A/E/C […]

Marketing and sales go together like love and marriage or a horse and carriage. Love must be true, not blind, for a marriage to succeed. Marketing must be true for sales to profit. The horse must go in front of the cart to get anywhere. Marketing must precede sales to get business going in the […]