A year ago, I was blogging about technology being developed to manufacture windows capable of harnessing the power of the sun to help power our…
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FenStar Ensures Your Customers Know Their Windows Meet Energy Star Standards
It isn’t surprising that a recent survey of homebuyers found that energy efficiency is a major driver for decision making. Energy-efficient products, from washers and…
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Sound Control: The Wave of the Future
I recently replaced some windows facing my back yard and one of the things I noticed after the installation is how much quieter it is…
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Print Marketing
As the midterm elections came to a close, I received countless direct mail pieces from various candidates. Because of my background in sales and marketing,…
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Efficiency. It’s the Age-Old Answer.
Our parent company (Key Media and Research) recently hired someone to provide training for those of us who do on-screen video work. Her name is…
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Who Will Pay for D.C.’s Aggressive Renewable Target
Washington, D.C., might soon embark on the nation’s most aggressive renewable energy target: 100 percent by 2032. The CleanEnergy DC Omnibus Amendment Act of 2018…
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Beating the Competition in the Face of Rising Costs
In a previous blog, I mentioned three factors to watch in the year ahead: rising component costs, labor shortages and rising interest rates. The first…
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Innovation Inaction
What happens if your organization fails to innovate? As you can imagine, it’s not good. Let’s look at a few examples from just 2018. The…
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The Gifts of an Effective Home Improvement Marketing Plan
We’ve reached the end of our brief series on creating a home improvement marketing plan and—just like Santa—it’s time to deliver the goods. We’ve determined…
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Soaking in 43 Years of Wisdom
When you have the opportunity to talk with someone who’s been in the glass business for 43 years—who, along with his company, has survived and…