The recent debacle with Cracker Barrel’s brand strategy missteps has caused me once again to consider the importance of brand strategy. So, given the current…
backlash
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White House Imposes Sweeping 25% Tariffs on Steel and Aluminum, Sparking Backlash
The White House announced a sweeping 25% tariff on all aluminum and steel imports, sparking backlash from global trade partners. The administration announced the tariffs…