Over the past 30 years, I have seen a lot of ups and downs. Just when I thought I had seen it all, COVID-19 came. The past three years have been some of the most interesting I’ve ever experienced in the door and window business, but, as usual, they have brought the creativity of our […]

Government programs and supports, advertising potential opportunities, and focusing on retention are three sources construction employers can lean on to recruit workers for skilled trades, says Andrew Pariser, vice president at the Residential Construction Council of Ontario (RESCON). In a recent RESCON press release, Pariser, who was one of three youth advisors appointed in August […]

Replacement door and window companies could expect 10 leads or more from a $2,500 advertisement just 10 years ago. An average lead might cost about $200. Many of us are finding the return on the same $2,500 advertising investment has dropped to less than two leads at a cost of more than $1,250 per lead. […]