The definition of successful marketing is: “Selling the right product or service – in the right markets – at the right time – in the right quantities – to the right customers – at the right price.” Likewise, the measure of a successful marketing plan is the amount of net business (ready for installation) which […]

The White House released its 2019 budget proposal on Monday, and the popular Energy Star program is once again facing major changes. While Energy Star continues under the 2019 plan, it  wouldn’t be funded by taxpayer money. Instead, the budget seeks to authorize the Environmental Protection Agency (EPA) to administer the program entirely through user […]