NFRC Launches Improved Consumer-Focused Website

January 21st, 2022 by Editor

The National Fenestration Rating Council (NFRC) and the Efficient Windows Collaborative (EWC) have redesigned and updated the efficientwindows.org website to help educate the consumer on the benefits of energy-efficient windows. Since the NFRC acquired the site, the association has steadily improved it, with updates to content and design, collaboration with other industry experts, and upgrades to the proprietary Window Selection Tool (WST).

“We invite anyone interested in energy-efficient windows to take a look at the Efficient Windows Collaborative and explore the Window Selection Tool,” said Deb Callahan, NFRC CEO. “As the name suggests, the EWC is a collaborative effort and we welcome input from site visitors as we continue to upgrade the content and features. All the windows on the site are backed by NFRC’s ratings and certification. And now window manufacturers have an additional tool to reach savvy consumers who want to invest in the most energy-efficient windows for their homes.”

Recent improvements include what an NFRC press release describes as a “user experience with easier access” to information on the benefits of energy-efficient windows, ENERGY STAR® climate zones, and selecting the right window for a homeowner’s specific needs. In addition to updating the branding to highlight NFRC’s role and authority for window information and energy ratings, NFRC staff have also completely overhauled the WST, making it easier for consumers to find the information that they need.

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