MI Windows and Doors has launched a new branding campaign that puts a greater focus on the remodeling and replacement market. As part of that, the company is rolling out a new logo, tagline, literature and website, all of which debuted in late June.

“Our branding efforts are based on MI’s desire to make the buying process easier and more efficient at every level,” said Stan Sullivan, MI’s chief sales and marketing officer. “We take the responsibility of making high-quality windows and sliding glass doors personally, with vigorous in-house testing, state-of-the-art manufacturing capabilities and end-to-end support.”

Along with an updated logo, MI Windows and Doors’ new literature and website feature product icons that designate what each window is best used for and its features.

“The new logo features a graphic with two windows linked together to represent the partnerships and long-lasting relationships that have led MI to where it is today,” Sullivan explained. “This logo tells the story of MI’s team, business, and heritage, and is a visual embodiment of our continuous pursuit of quality and precision. The new tagline, ‘Experience Clarity,’ is an invitation to all to experience the MI difference.”