Jeld-Wen, Schlage Join ELEVATE Design CollectiveApril 7th, 2016 by Editor
Jeld-Wen and Schlage are among six home design brands that have joined together to form the ELEVATE Design Collective.
Delta Faucet Company, Formica Corporation, Hunter Fan and KitchenAid are the other participating brands. Together with their door and window partners, they’ll work to provide design-driven insight and inspiration to interior designers, architects and remodelers.
The ELEVATE Design Collective will partner with the Pantone Color Institute to create a signature color to transform home accents such as door hardware and doors into design statements. Based on the brand designers’ insights into home trends, the ELEVATE Pantone color will be incorporated into a collection of custom products from the participating brands and unveiled at a launch event in a NYC urban loft space during New York Design Week in May.
“We are very excited to partner with the ELEVATE Design Collective as truly innovative brands have come together with a unique design vision,” said Laurie Pressman, vice president of the Pantone Color Institute. “At the Pantone Color Institute, we are committed to providing brands a greater understanding of color to help tell their story; the vision captured within the ELEVATE Design Collective is reflective of color and interior design trends brands and designers are seeing in the home space.”
The vision to create the ELEVATE Design Collective began with Schlage, an Allegion brand that has created door hardware for more than 95 years. Schlage recognized the opportunity to bring like-minded brands together to make a larger contribution to the interior design industry.
“We are thrilled to kick off year one of the ELEVATE Design Collective and feel a strong alliance with each brand in our effort to bring home accents to the forefront of the design and style conversation,” said Tamara Douce, influencer marketing manager, Schlage. “A home’s style is created and defined in the details. Well-chosen pops of color, texture, placement and functionality make a home reflective of the homeowners’ personal taste. It is our goal to empower interior designers, architects and remodelers to feel confident in making those design choices.”
The ELEVATE Design Collective will be supported with a dedicated microsite offering a behind-the-scenes look at the NYC urban loft project.
The ELEVATE design team includes Elizabeth Souders, director of product management for Jeld-Wen, and Ted Roberts, the industrial design manager for Schlage.