J.D. Power Study Finds Door and Window Customers Want Personalized ExperienceAugust 26th, 2022 by Editor
It may not be a surprise to many but the J.D. Power 2022 U.S. Windows and Patio Doors Satisfaction StudySM confirms that adding a personalized touch to the patio door and window purchasing experience—from the product and shopping to delivery and installation—will provide the differentiation manufacturers and retailers need to set themselves apart from the competition.
Overall satisfaction is 854 (on a 1,000-point scale) for the manufacturer segment and 844 for the retail segment, down 9 and 16 points from 2021, respectively.
The 2022 U.S. Windows and Patio Doors Satisfaction Study is based on responses from 2,833 customers who purchased windows or patio doors within the previous 12 months. The study was fielded from December 2021 to March 2022, with additional fielding in August 2022.
Renewal by Andersen ranked highest in the manufacturer segment in this year’s study, with a score of 877 (on a 1,000-point scale), followed by Pella (866) and Andersen (854).
Window World topped the retail segment with a score of 885. Renewal by Andersen came in second on that side (859) and Home Depot ranked third with a score of 845.
“Window and patio door shopping is often a large investment and can be difficult for customers to know which brands to consider and where to make the purchase,” said Christina Cooley, director of home intelligence at J.D. Power. “Manufacturers and retailers that personalize the experience will see higher overall satisfaction scores. Driving an engaging environment that brings awareness to how customers can customize their windows, as well as proactive communications to set realistic expectations and educate customers will go far in this industry. Customers will be willing to invest more when they have this type of experience.”
For more information about the U.S. Windows and Patio Doors Satisfaction Study, CLICK HERE.
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