I did a pretty dumb thing recently. At a very critical moment of public recognition, in front of the press and hundreds of the most important people in my life, I forgot about my team.

It was the night of our Shark Tank viewing party (when we gathered to watch the episode including FlexScreen), and the whole world was about to see my appearance. I was excited, nervous and, most of all, I was so grateful. But my team—my core group of employees who played a huge role in getting me there and worked almost around the clock leading up to this big event—they didn’t realize my appreciation. Why? Because I mentioned everyone in my thank you speech but them.

(Cue the face palm.)

Your team is the lifeblood of your business and showing how you feel about them is critical to your company’s culture. Conventional wisdom says there’s the boss, and there are the worker bees who are there to serve the boss without complaint. The boss is inaccessible because the boss is too busy and too important. And if you subscribe to this method of leadership, you can stop reading now, because the world has changed. The workplace has changed, and, unless you’ve changed with it, the culture of your company will never, ever be what you’re hoping for. In fact, this “Top Dog” mentality will almost certainly ensure that your teams will be frustrated, never reaching their full potential, and eventually leave.

If you’re still reading, I have two questions for you:

Do you know your employees?

Do they know how you feel about them?

I get it—you’re busy, and you’re probably thinking, “Do you know what my schedule looks like? I barely have time to know my own family, let alone my employees!” I hear you, and I’m suggesting that your workload and your schedule will become more manageable, and your business culture much healthier when you adopt this new mindset toward leadership:

You work for them.

People will get over you, and any magnetism you might personally have, probably quicker than you think. On the other hand, passion, along with genuine humility and gratitude, will naturally attract talent, resources and loyalty. When your people know that you genuinely care about them, amazing things will start to happen. Employees will start showing up early, staying late, being proactive, and looking for ways to help. You’ll create advocates and friends instead of “I’m just here for the paycheck” robots.

There is no magic formula for making this happen. It’s a big job, but if we all gave up because of the enormity of the task, leadership would cease to exist. So, start with your core team. There are no limits to jobs they could be doing today, and they’ve chosen to work with you. Make them important. Show them that you care and—I promise you—good things will happen.

Oh … and if you’re ever lucky enough to get the chance to thank them in front of hundreds of people, don’t blow it. Trust me, that would be the worst.