Exhibitor magazine recognized Energi Fenestration Solutions (formerly Royal Building Products) in its May 2017 issue for the company’s marketing efforts at last year’s GlassBuild America Show in Las Vegas.

The article explains how the company changed its name shortly before the show, and, in an effort to inform attendees about the name change, “crafted a giant letter ‘E.’”

“Positioned aisle side, the roughly 3-by-8-foot 3-D letter featured internal lighting to draw attendees’ eyes,” writes the magazine. “Meanwhile, graphic text on both sides announced the name change.”

The story adds, “The unique strategy not only captured attendees’ attention, but also communicated the company’s name change in a memorable manner.”