S.A.L.E.S. Is Not a Dirty Word

Success is More than Increasing Your Revenue

May 20th, 2021

“Business is booming.” “Revenue is at an all-time high.” “We have never had more success in finding and creating interested prospects.” This is a sampling of the feedback we have heard over the first 5+ months of 2021. Yes, it is a great time to be in the home improvement and remodeling industries. Yes, forecasts […]

Closing in 2021 – If You Miss the Basics You May Miss the Boat

Apr 22nd, 2021

Closing the sale isn’t something that happens at the end of a presentation or after you’ve quoted the price. It is an ongoing process that is introduced upon your first contact with a prospect. Imagine if you knew what the prospect was really thinking, what their future plans for their home were, or the extent […]

The Big Drop is a Big Flop

Mar 15th, 2021

I want to begin by stating that this blog post is not an assault on companies who utilize price breaks or discounts as an incentive to close a deal. There is no question that homeowners respond to advertised discounts or incentives to “buy now.” However, the issue that is negatively affecting many companies is what […]

Values, Feelings, Rapport

Dec 15th, 2020

When the issues of customer feelings or values are raised, many salespeople get uncomfortable (you may be included), assuming that we’re moving into areas often deemed “touchy-feely” or an invasion of privacy. Yet those same people want to build trust and create rapport in their customer relationships. So, remember—rapport is a state of mind, which […]

Making It Easier for the Prospect to Say “Yes”

Nov 12th, 2020

Sell is a four-letter word (like care). If that word or the actions of some salespeople seem reprehensible to you—be cautious. In your effort to produce best practices, you may overlook the selling concepts that build rapport rapidly and eliminate many price objections which make it easier for the prospect to say “Yes.” To achieve […]

Step Selling

Oct 29th, 2020

What is step selling and its purpose? “Step Selling,” which we introduced to the home improvement industry in 1962 (originally titled “Six Sales to a Sale”) has a simple (and provable) purpose and one that is unchangeable: “the mind can only deal with one idea at a time.” It is reinforced by the premise “people […]

Customer Satisfaction Selling

Sep 14th, 2020

“Customer Satisfaction Selling” identifies ways to build rapport and turn the sales call into a cooperative exchange of information. This can be accomplished with modern sales techniques, which require thought and guidance in preparation, training and coaching to make them operative. Here is a common example of inept practices: A “couple” goes shopping at the […]

Selling in a Changing Environment and Challenging Economy

Aug 25th, 2020

Selling is one of the least understood practices of communication. Many people are deluded or simply misunderstand the selling process. The modern dictionary contains over 50 definitions, some as simple as: “Exchange property, goods or service for money” or “To establish faith, confidence or belief in.” Then, within the same group of definitions are phrases […]

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