While we’d all agree about how COVID has adversely affected many areas of our lives and businesses, we’d also have to admit that our industry…
Dealer Keys to Success
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The Importance of Empathy in Digital Marketing
A key characteristic of successful salespeople in any industry is the ability to empathize with their customers. Webster’s defines “empathize” as being able to, “……
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Time to Take a Nap
Having cut my teeth in the retail part of our business, I understand the importance of being on the list. Whether the list was total…
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Location, Location, Location
For as long as I can remember, “location, location, location” has long been the potential success mantra for physical locations (personal and commercial). As it…
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It All Starts with the Proper Foundation
You’ve heard all of the quotes and thoughts about having a proper foundation. It’s no less important to our foray into local digital marketing. Turns…
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Thinking Local
Do you remember the saying, “Think globally; act locally?” It was popular back in the early 2000s, although it was originally suggested by a Scottish…
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2021 Marketing Trends for Your Door and Window Business
Maybe, like me, you get inundated this time of year with content related to “trends.” As a marketing guy, I pay a lot of attention…
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The Easiest Way to Score
An unknown author once said, “If you want to get me to do something, bribery usually works.” The home improvement pros that get the most…
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Don’t Let Them Judge Your Book by Its Cover
In my last article, we figured out that while the look of your home improvement website is very important, if it’s just a brochure, traffic…
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Looks Aren’t Everything
As a kid, I was a huge Green Bay Packers fan. Bart Starr was my hero—he of the single bar face mask. I remember the…