I recently returned from the Home Improvement Profitability Summit hosted by Dave Yoho Associates, a sales summit targeted towards the home improvement industry. The audience,…
Previous Bloggers
Category for bloggers who have stopped blogging.
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Are You Leading or Lagging?
While we’d all agree about how COVID has adversely affected many areas of our lives and businesses, we’d also have to admit that our industry…
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The Elephant in the Plant
Well, dear readers, it’s almost November, and what a strange ride it’s been since we commenced this COVID-induced journey in March 2020. Journey/nightmare … whatever…
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The Importance of Empathy in Digital Marketing
A key characteristic of successful salespeople in any industry is the ability to empathize with their customers. Webster’s defines “empathize” as being able to, “……
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Time to Take a Nap
Having cut my teeth in the retail part of our business, I understand the importance of being on the list. Whether the list was total…
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Location, Location, Location
For as long as I can remember, “location, location, location” has long been the potential success mantra for physical locations (personal and commercial). As it…
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It All Starts with the Proper Foundation
You’ve heard all of the quotes and thoughts about having a proper foundation. It’s no less important to our foray into local digital marketing. Turns…
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The Great COVID Pricing Shift
For most of my time in the window business, I have seen some manufacturers increase prices annually and others at least every 24 months. These…
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Thinking Local
Do you remember the saying, “Think globally; act locally?” It was popular back in the early 2000s, although it was originally suggested by a Scottish…
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The Art of the Remodel
Today, I cried. Shakespeare once said that to weep is, “to make less the depth of grief.” But my tears were not of grief. Instead,…