Plavecsky’s Ponderings

A Paradigm Shift is Just Ahead- Market Research May Be the Answer

Jun 23rd, 2022

Right now, window and door fabricators live in a world where creating demand for their products is no issue. The day-to-day challenges of their business are driven by supply chain issues, labor shortages and long lead times associated with new equipment. But with inflation on the rise, interest-rate hikes being doled out by the Fed […]

The Third and Most Important Factor That Will Define Your Company’s Future

Jun 9th, 2022

This is the third blog to complete the series entitled the three “M” s that Will Define Your Company’s Future. The final “M” and perhaps the most important is Manpower. Your company can have the greatest Marketing plan and invest in the most modern automated Machinery, but without this third M, Manpower, you will be […]

The Second “M”

May 19th, 2022

Earlier this month, I wrote about The Three “M”s that Will Define Your Company’s Future, with the first M being Marketing. The second M is Machinery. Never before has machinery been so important to the window and door industry. Machinery does three things. Number One: Machinery improves efficiency if used correctly. The operative words here […]

Three “M” s that will Define Your Company’s Future

May 5th, 2022

The first M is Marketing. Over the many years that I have been in the fenestration industry, I have seen a diminishing emphasis on marketing. When I first became involved in the late 80s, marketing was a big thing. A great deal of emphasis was placed on creating differentiation between a company’s product line vs […]

Breaking Bread with Customers Can Never Be Overrated

Apr 21st, 2022

During the pandemic many salespeople transitioned to the use of videoconferencing to conduct sales calls and meetings. These business tools have proved to be invaluable. Conferencing software isn’t niche anymore—it’s the main place where most meetings happen these days. It’s true for all types of companies and allows more key people to be involved in […]

Aiming to Please After the Sale

Apr 7th, 2022

One of my favorite hobbies I have enjoyed over the years is pistol and rifle shooting. Early on, when I was just getting started in the sport, we were taught one of the key marksmanship fundamentals—“follow through.” It means you must continue aiming, continue focusing on your breathing and hold control even after the shot […]

Perhaps the Best Warranty is No Warranty at All

Mar 31st, 2022

As a representative of various window and door component suppliers, I frequently visit customers to perform in-house quality audits on the plant floor to ensure the materials I sell are appropriately used to make the highest quality products. After completing an audit recently, I commented to the general manager about the exceptional manufacturing facility he […]

Supply Chain Nightmares

Mar 17th, 2022

Just when you thought the supply chain nightmare was starting to let up, a war breaks out in Ukraine. With the recent economic sanctions being put into place against Russia, how will this war exacerbate the global supply chain headaches that emerged last year, and is this a temporary crisis or one that will have […]

Keeping Profits Up in the Face of Rising Manufacturing Costs

Mar 3rd, 2022

Labor costs continue to rise, raw material and component costs continue to rise, transportation costs are off the charts, and now, with the recent war in the Ukraine, energy costs will surely rise and are already doing so as I write this. These factors spell one thing–higher manufacturing costs for window and door fabricators. So, […]

Developing and Maintaining Employee Loyalty

Feb 17th, 2022

There is a saying in the window and door industry. Once you become part of the fenestration industry, you can never leave. It sure seems to be true. I cannot tell you how many times I have found out that one of my favorite people has left a company that I call on only to […]

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