Plavecsky’s Ponderings

Three “M” s that will Define Your Company’s Future

May 5th, 2022

The first M is Marketing. Over the many years that I have been in the fenestration industry, I have seen a diminishing emphasis on marketing. When I first became involved in the late 80s, marketing was a big thing. A great deal of emphasis was placed on creating differentiation between a company’s product line vs […]

Breaking Bread with Customers Can Never Be Overrated

Apr 21st, 2022

During the pandemic many salespeople transitioned to the use of videoconferencing to conduct sales calls and meetings. These business tools have proved to be invaluable. Conferencing software isn’t niche anymore—it’s the main place where most meetings happen these days. It’s true for all types of companies and allows more key people to be involved in […]

Aiming to Please After the Sale

Apr 7th, 2022

One of my favorite hobbies I have enjoyed over the years is pistol and rifle shooting. Early on, when I was just getting started in the sport, we were taught one of the key marksmanship fundamentals—“follow through.” It means you must continue aiming, continue focusing on your breathing and hold control even after the shot […]

Perhaps the Best Warranty is No Warranty at All

Mar 31st, 2022

As a representative of various window and door component suppliers, I frequently visit customers to perform in-house quality audits on the plant floor to ensure the materials I sell are appropriately used to make the highest quality products. After completing an audit recently, I commented to the general manager about the exceptional manufacturing facility he […]

Supply Chain Nightmares

Mar 17th, 2022

Just when you thought the supply chain nightmare was starting to let up, a war breaks out in Ukraine. With the recent economic sanctions being put into place against Russia, how will this war exacerbate the global supply chain headaches that emerged last year, and is this a temporary crisis or one that will have […]

Keeping Profits Up in the Face of Rising Manufacturing Costs

Mar 3rd, 2022

Labor costs continue to rise, raw material and component costs continue to rise, transportation costs are off the charts, and now, with the recent war in the Ukraine, energy costs will surely rise and are already doing so as I write this. These factors spell one thing–higher manufacturing costs for window and door fabricators. So, […]

Developing and Maintaining Employee Loyalty

Feb 17th, 2022

There is a saying in the window and door industry. Once you become part of the fenestration industry, you can never leave. It sure seems to be true. I cannot tell you how many times I have found out that one of my favorite people has left a company that I call on only to […]

Proper Forecasting – A Crucial Element to Maximizing Profits

Feb 3rd, 2022

Every year I call my customers and ask them for a forecast. I get a varied response. Some say, “Your guess is as good as mine.” Others just repeat last year’s results. “Well last year we grew 10% so I am betting we will do that again.” It is evident from these conversations that very […]

Looking for a Vinyl Backup Plan? Think Long Term

Jan 20th, 2022

The latest trend among vinyl window fabricators these days is second sourcing. For years many fabricators have been married to a single extruder with very little impetus to consider anyone else. After all, costs related to changing vinyl suppliers can easily go into the 6-figure category, which represents a significant hurdle for competitors. But now, […]

2022 Is Here- Are you Ready for the Ride?

Jan 6th, 2022

We will see four major trends in 2022. Let’s get started with the best one: sales will continue to grow. People are buying new homes as fast as they are being built and existing homes are being sold in hours. Who reading this has not received at least 10 texts, calls, or emails from random […]

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