Have you ever eaten in a bad restaurant? Sure, you have. But most people have never eaten in a restaurant that looked bad (unless that was the way it was designed). They don’t make it that far. Last time we used the restaurant analogy to talk about the fact that generating a lot of website […]

You’ve heard the old saying, “Getting them there is half the battle.” In our business, it’s really only a third of the battle. We’ve spent a lot of time talking about different types of website traffic, but it’s sort of like owning a restaurant and having a customer walk through the door—you’re only a third […]

As more states relax stay at home orders, anecdotally, more of you seem to be getting back to business. It seems that all of the things we heard about people sitting around noticing all the things wrong with their homes may be true, as many of our dealer partners report record setting May sales. As […]

In my last article, we talked about remote presenting/selling, and how some elements of that approach might survive much longer than current “stay at home” orders. First, let me ensure you understand something: I don’t think remote selling ever replaces face to face, especially if you offer high-end products. I started in this business as […]

Since we last visited, what hasn’t changed? Our businesses and our lives have been affected in ways that most of us never imagined. While many of our dealer partners report business as usual, of course many have been plagued by cancelled appointments and installs that are an inescapable part of the social distancing and shelter […]

You’ve cracked the code to feeding your digital marketing machine via all the different types of website traffic. Each month you see increasing numbers of visitors to your website. But what doesn’t seem to be growing each month is the number of leads you get from the digital marketing efforts made for your home improvement […]

We’ve been walking through the various types of traffic you can generate to feed your digital marketing efforts. In the process, we’ve looked at direct traffic, referral traffic and organic traffic. As promised, we’ll complete our current discussion with a look at what many home improvement pros consider the most intimidating way to generate traffic: […]

After an incredible 2019, we’re planning for another year of expansive growth that will be fueled in large by the growth in our dealer-partners’ businesses. Are you planning for growth in 2020? Today, we’ll take the next step surrounding our first set of topics about successful digital marketing by talking about the most important website […]

We all know that one of the keys to being successful in the door and window business is to create a homeowner experience that encourages referrals. Did you know that there’s a type of referral that can lead to even more business for your home improvement company that doesn’t come from homeowners? As we work […]

“To know my company is to love my company.” Managing your company’s reputation is something that I know that you invest a lot of time, effort and money in. Often times it’s just anecdotally that you can see the results. One of the best measures for the health of your home improvement business and your […]