Dealer Keys to Success

Making Them Hungry

Jul 1st, 2020

You’ve heard the old saying, “Getting them there is half the battle.” In our business, it’s really only a third of the battle. We’ve spent a lot of time talking about different types of website traffic, but it’s sort of like owning a restaurant and having a customer walk through the door—you’re only a third […]

Today’s Home Improvement Marketing Plans

Jun 3rd, 2020

As more states relax stay at home orders, anecdotally, more of you seem to be getting back to business. It seems that all of the things we heard about people sitting around noticing all the things wrong with their homes may be true, as many of our dealer partners report record setting May sales. As […]

The ‘Sort of’ New Normal

May 6th, 2020

In my last article, we talked about remote presenting/selling, and how some elements of that approach might survive much longer than current “stay at home” orders. First, let me ensure you understand something: I don’t think remote selling ever replaces face to face, especially if you offer high-end products. I started in this business as […]

Everything Has Changed

Apr 1st, 2020

Since we last visited, what hasn’t changed? Our businesses and our lives have been affected in ways that most of us never imagined. While many of our dealer partners report business as usual, of course many have been plagued by cancelled appointments and installs that are an inescapable part of the social distancing and shelter […]

Lead Them to Water

Mar 4th, 2020

You’ve cracked the code to feeding your digital marketing machine via all the different types of website traffic. Each month you see increasing numbers of visitors to your website. But what doesn’t seem to be growing each month is the number of leads you get from the digital marketing efforts made for your home improvement […]

The Scariest Type of Traffic Generation

Feb 10th, 2020

We’ve been walking through the various types of traffic you can generate to feed your digital marketing efforts. In the process, we’ve looked at direct traffic, referral traffic and organic traffic. As promised, we’ll complete our current discussion with a look at what many home improvement pros consider the most intimidating way to generate traffic: […]

The Key to Explosive Growth

Jan 8th, 2020

After an incredible 2019, we’re planning for another year of expansive growth that will be fueled in large by the growth in our dealer-partners’ businesses. Are you planning for growth in 2020? Today, we’ll take the next step surrounding our first set of topics about successful digital marketing by talking about the most important website […]

The Ultimate Referral

Dec 4th, 2019

We all know that one of the keys to being successful in the door and window business is to create a homeowner experience that encourages referrals. Did you know that there’s a type of referral that can lead to even more business for your home improvement company that doesn’t come from homeowners? As we work […]

To Know Me is to Love Me: Direct Traffic Considerations

Nov 6th, 2019

“To know my company is to love my company.” Managing your company’s reputation is something that I know that you invest a lot of time, effort and money in. Often times it’s just anecdotally that you can see the results. One of the best measures for the health of your home improvement business and your […]

Feeding the Digital Marketing Machine

Oct 1st, 2019

Most of you remember one of the most famous baseball movies of all time: “Field of Dreams.” Surely you remember one of its all-time famous lines, which says, “If you build it, they will come.” Unfortunately, it doesn’t actually work that way in the digital marketing space; it’s more like, “Just because you built it […]

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