Dealer Keys to Success

Are You Leading or Lagging?

Feb 22nd, 2022

While we’d all agree about how COVID has adversely affected many areas of our lives and businesses, we’d also have to admit that our industry fared well in 2021. Most of our dealer partners across the country have told us 2021 was a strong year from a revenue standpoint. Many of those same folks, however, […]

The Importance of Empathy in Digital Marketing

Aug 4th, 2021

A key characteristic of successful salespeople in any industry is the ability to empathize with their customers. Webster’s defines “empathize” as being able to, “… understand and share the feelings of another.” Today, as we continue our walk through success in local digital marketing, let’s talk about the importance of empathy in those efforts. Back […]

Time to Take a Nap

Jul 8th, 2021

Having cut my teeth in the retail part of our business, I understand the importance of being on the list. Whether the list was total sales, NSLI (net sales per lead issued) or some other measure, I spent a lot of time focused on those lists and how I could be at the top of […]

Location, Location, Location

Jun 2nd, 2021

For as long as I can remember, “location, location, location” has long been the potential success mantra for physical locations (personal and commercial). As it turns out, the same holds true for digital marketing success as well. Most of you know, for example, that the top three organic Google listings get as many as 75% […]

It All Starts with the Proper Foundation

Apr 7th, 2021

You’ve heard all of the quotes and thoughts about having a proper foundation. It’s no less important to our foray into local digital marketing. Turns out that creating the right foundation as a bedrock for these efforts is something that you can do without relying on (or paying) someone else. It’s also the “easiest.” As […]

Thinking Local

Feb 2nd, 2021

Do you remember the saying, “Think globally; act locally?” It was popular back in the early 2000s, although it was originally suggested by a Scottish planner named Patrick Geddes back in 1915. The original intention was to, “urge people to consider the health of the entire planet and to take action in their own communities […]

2021 Marketing Trends for Your Door and Window Business

Jan 6th, 2021

Maybe, like me, you get inundated this time of year with content related to “trends.” As a marketing guy, I pay a lot of attention to these, but probably more so now in our pandemic-obsessed world. Today, I’d like to take a look at some predicted B2C marketing trends and relate them specifically to what […]

The Easiest Way to Score

Dec 8th, 2020

An unknown author once said, “If you want to get me to do something, bribery usually works.” The home improvement pros that get the most leads from their web presence are the best “bribers.” It’s fitting that way back in January we started talking about the keys to explosive growth in your door and window […]

Don’t Let Them Judge Your Book by Its Cover

Nov 5th, 2020

In my last article, we figured out that while the look of your home improvement website is very important, if it’s just a brochure, traffic that finds you may take a look, but they aren’t staying very long. Let’s talk really quickly about some minimum design requirements, and then move on to how you can […]

Looks Aren’t Everything

Oct 6th, 2020

As a kid, I was a huge Green Bay Packers fan. Bart Starr was my hero—he of the single bar face mask. I remember the first couple of Super Bowls. Even more so, I remember Vince Lombardi. He’d stalk up and down the sideline and demand the best from his players. “Winning isn’t everything. It’s […]

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