A key characteristic of successful salespeople in any industry is the ability to empathize with their customers. Webster’s defines “empathize” as being able to, “… understand and share the feelings of another.” Today, as we continue our walk through success in local digital marketing, let’s talk about the importance of empathy in those efforts. Back […]

Having cut my teeth in the retail part of our business, I understand the importance of being on the list. Whether the list was total sales, NSLI (net sales per lead issued) or some other measure, I spent a lot of time focused on those lists and how I could be at the top of […]

For as long as I can remember, “location, location, location” has long been the potential success mantra for physical locations (personal and commercial). As it turns out, the same holds true for digital marketing success as well. Most of you know, for example, that the top three organic Google listings get as many as 75% […]

You’ve heard all of the quotes and thoughts about having a proper foundation. It’s no less important to our foray into local digital marketing. Turns out that creating the right foundation as a bedrock for these efforts is something that you can do without relying on (or paying) someone else. It’s also the “easiest.” As […]

Do you remember the saying, “Think globally; act locally?” It was popular back in the early 2000s, although it was originally suggested by a Scottish planner named Patrick Geddes back in 1915. The original intention was to, “urge people to consider the health of the entire planet and to take action in their own communities […]

Maybe, like me, you get inundated this time of year with content related to “trends.” As a marketing guy, I pay a lot of attention to these, but probably more so now in our pandemic-obsessed world. Today, I’d like to take a look at some predicted B2C marketing trends and relate them specifically to what […]

An unknown author once said, “If you want to get me to do something, bribery usually works.” The home improvement pros that get the most leads from their web presence are the best “bribers.” It’s fitting that way back in January we started talking about the keys to explosive growth in your door and window […]

In my last article, we figured out that while the look of your home improvement website is very important, if it’s just a brochure, traffic that finds you may take a look, but they aren’t staying very long. Let’s talk really quickly about some minimum design requirements, and then move on to how you can […]

As a kid, I was a huge Green Bay Packers fan. Bart Starr was my hero—he of the single bar face mask. I remember the first couple of Super Bowls. Even more so, I remember Vince Lombardi. He’d stalk up and down the sideline and demand the best from his players. “Winning isn’t everything. It’s […]

Have you ever eaten in a bad restaurant? Sure, you have. But most people have never eaten in a restaurant that looked bad (unless that was the way it was designed). They don’t make it that far. Last time we used the restaurant analogy to talk about the fact that generating a lot of website […]