You’ve heard all of the quotes and thoughts about having a proper foundation. It’s no less important to our foray into local digital marketing. Turns out that creating the right foundation as a bedrock for these efforts is something that you can do without relying on (or paying) someone else. It’s also the “easiest.” As […]

Do you remember the saying, “Think globally; act locally?” It was popular back in the early 2000s, although it was originally suggested by a Scottish planner named Patrick Geddes back in 1915. The original intention was to, “urge people to consider the health of the entire planet and to take action in their own communities […]

Maybe, like me, you get inundated this time of year with content related to “trends.” As a marketing guy, I pay a lot of attention to these, but probably more so now in our pandemic-obsessed world. Today, I’d like to take a look at some predicted B2C marketing trends and relate them specifically to what […]

An unknown author once said, “If you want to get me to do something, bribery usually works.” The home improvement pros that get the most leads from their web presence are the best “bribers.” It’s fitting that way back in January we started talking about the keys to explosive growth in your door and window […]

In my last article, we figured out that while the look of your home improvement website is very important, if it’s just a brochure, traffic that finds you may take a look, but they aren’t staying very long. Let’s talk really quickly about some minimum design requirements, and then move on to how you can […]

As a kid, I was a huge Green Bay Packers fan. Bart Starr was my hero—he of the single bar face mask. I remember the first couple of Super Bowls. Even more so, I remember Vince Lombardi. He’d stalk up and down the sideline and demand the best from his players. “Winning isn’t everything. It’s […]

Have you ever eaten in a bad restaurant? Sure, you have. But most people have never eaten in a restaurant that looked bad (unless that was the way it was designed). They don’t make it that far. Last time we used the restaurant analogy to talk about the fact that generating a lot of website […]

You’ve heard the old saying, “Getting them there is half the battle.” In our business, it’s really only a third of the battle. We’ve spent a lot of time talking about different types of website traffic, but it’s sort of like owning a restaurant and having a customer walk through the door—you’re only a third […]

As more states relax stay at home orders, anecdotally, more of you seem to be getting back to business. It seems that all of the things we heard about people sitting around noticing all the things wrong with their homes may be true, as many of our dealer partners report record setting May sales. As […]

In my last article, we talked about remote presenting/selling, and how some elements of that approach might survive much longer than current “stay at home” orders. First, let me ensure you understand something: I don’t think remote selling ever replaces face to face, especially if you offer high-end products. I started in this business as […]