ASTM International introduced its new brand identity this week at the fall meetings of the ASTM board of directors in Seoul, South Korea. According to the group, the new branding was designed to better reflect the expanding mission and global reach of ASTM.

As part of the new branding, ASTM has created a new purpose statement: “Helping our world work better.” In addition, the logo has been updated.

“While ASTM is well known by those we serve, our new brand applies a unified approach to the way we communicate the outstanding quality of our work and the expertise of our members to all of our audiences worldwide,” says ASTM president James A. Thomas. “We have been through a thorough review process that has resulted in a brand identity that truly aligns with our mission and values, and empowers us to think and talk about ourselves in a more impactful way as we express who ASTM International is today.”