Truseal Redesigns Logo as Part of Corporate Branding Initiative

Truseal Technologies Inc. of Beachwood, Ohio, has revealed a new logo as the centerpiece of a revitalized company branding initiative centering on its efficiency and technological leadership.

The new logo features the abstract representations of panes of glass shown in a round mark as a nod to the company's core windows focus. The mark also suggests a "T" or an umbrella, depending on the viewer's interpretation. The red color was chosen for its sense of warmth, assertiveness and freshness.

"The redesigned logo is just one piece of our re-energized brand platform that accentuates our history as a trusted supplier with proven technologies," said John Kessler, vice president of sales, marketing and technical services. "Truseal has always been about improving efficiency, not only through our innovative products and systems, but also because of our ability to problem solve and increase productivity for our customers."

Truseal will formally roll out its new look at GlassBuild America 2006 in Las Vegas.

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