MI Windows and Doors Unveils Brand Realignment Strategy

MI Windows and Doors of Gratz, Pa., announced its new branding strategy yesterday at the International Builders' Show in Orlando, Fla. Individual brand name MI products including Insight, BetterBilt, Capitol and Xact will streamline and allow the MI brand to step to the forefront in all of its marketing materials and branding efforts.

The company says that unifying the products under the MI Windows and Doors brand will make doing business with MI even easier.

"Nothing is changing at MI," says Matt DeSoto, MI's executive vice president of the eastern division. "We are producing the same quality product as we always have, they will just be more clearly recognized as an MI product."

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