Expert Predicts Strong Green Building Market for 2007

Jerry Yudelson, principal at Yudelson Associates in Tucson, Ariz., a green building consulting company, is predicting a 50 percent growth rate in the green building market this year. He says uncertified green building systems will add even more to the green building industry and bring the market to nearly $30 billion, including commercial construction.

"The market interest in green buildings is just exploding," Yudelson says.

He points to a rapid growth in the green housing market, which he cites at 15,000 new starts this year, at an average of $250,000 each, for a total of nearly $4 billion.

"The green housing market is really taking off, all around the country, especially as builders seek to respond to concerns about climate change from excessive fossil fuel burning, directly linked to housing energy use," he says. "I expect housing to be the next major growth engine for green building market development."

Yudelson says his estimates include only those projects that expect to certify their achievements under a commercial or residential green building system. "There are many projects that include elements of green buildings, such as ENERGY STAR and solar electricity, which are not included in our estimates," he says. "If we included them, the total value of all green buildings and technologies used in buildings might approach $50 billion."

Yudelson is a green building consultant and has produced three books on green building marketing and more than three dozen articles to his credit in the past three years. He is also the senior editor of, where he writes a regular column. Yudelson is a former board member of the U.S. Green Building Council and says he has trained more than 3,000 people in the LEED green building assessment framework since 2001. He serves on two national committees that he says are currently developing the next generation of green building standards.

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