Lauren International Collects Award for Web Portal Development

Lauren International of New Philadelphia, Ohio, the parent company of Edgetech, has received the award for Best IT Implementation by a non-IT company from the Information Technology Alliance of Appalachian Ohio (ITAAO). Lauren was recognized for the successful implementation of its Web portal-based application, which provides a fluid communication channel between all facets of the company and its customers.

"Receiving this award was a humbling experience because we were chosen by peers of a very high caliber," said Ted Gentsch, director of information services at Lauren International. "This achievement is a reflection on the entire information services department at Lauren-a true team accomplishment."

The interactive Web portal created by Lauren was designed to further increase efficiency within the company and provide one central hub where employees can access information, whether they are onsite or away on business. In addition to increased internal efficiency, Lauren's in-house programming offers customer benefits through custom designed e-commerce portals where customers can check order status and shipping times.

Lauren implemented voice over Internet Protocol (VoIP) technology before it went mainstream throughout the manufacturing industry. The company also provides its sales and customer service personnel flexibility when traveling with the utilization of a virtual private network (VPN) and handheld Blackberry® devices.

Gentsch noted that the use of the Web portal has accelerated the information technology learning curve among employees as they consistently enter the portal every day to retrieve company information.

"We maintained a horizontal approach to the Web portal, providing all employees with access to information," Gentsch said. "Our employees also have the ability to upload news and success stories in PDF format to the portal home page because communication through all levels of the company is important at Lauren."

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