Keynote Speaker Art Turock to Kick Off Executive Briefing Conference

Sales growth strategist Art Turock, of Art Turock & Associates and author of the book Invent Business Opportunities No One Else Can Imagine, will be the keynote speaker at the Fifth Annual Stiles Education Executive Briefing Conference (EBC) held by Stiles Machinery Inc. of Grand Rapids, Mich. The conference will be held April 19-21, 2006 in Denver, Colo., at The Inverness Hotel and Conference Center.

Turock helps businesses conceive strategic innovations that produce sustainable sales growth. His ideas have been featured in USA Today, The One-Minute Manager series, Chicken Soup for the Soul at Work, Success, Association Management, Bloomberg News, and CNN. Turock has been a valued resource to more than 1,000 businesses since 1986-including more than 100 Fortune 500 companies, such as Merck, IBM, 3M, Motorola, and AT&T.

The title of his book Invent Business Opportunities No One Else Can Imagine was initially conceived in conversations with patrons of Buck's Restaurant, the favorite deal-making dining establishment in Silicon Valley. Turock's latest work challenges the conventional wisdom "Ask customers what they want and give it to them." In contrast, he says, industry trendsetters respond to customer's latent needs-that is, give them products and services they will value but would never think to ask for.

The EBC is an event for business owners and management personnel who need to guide their companies and employees in new directions to effectively profit from the current business environment. The 2006 EBC will feature speakers covering new ideas and concepts relevant to all businesses including: continuous improvement, technology spotlight, business strategies and more.

For more information or to register for the conference, contact Judy Cisler at 616/698-7500, ext. 1246, or Register online by logging on to

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