Andersen Windows Inc. is now participating in the Houzz Pro+ marketing program to help authorized dealers connect with millions of homeowners seeking new doors and windows.

Houzz is an online platform for home remodeling and design. The company’s Pro+ marketing program helps homebuilding professionals engage with homeowners actively seeking products and suppliers in their local area.

Andersen’s new co-op relationship with Houzz offers authorized Andersen dealers access to marketing services designed to heighten awareness and generate project leads. Dealers participating in the program can benefit from enhanced local directory placement, local photo stream and banner ad exposure, and other discounted services, all supported by a dedicated Houzz representative to optimize marketing outcomes for the dealer.

“We are excited to offer dealers the opportunity to leverage Houzz to introduce homeowners to Andersen’s portfolio of windows and doors,” said Grant Davis, vice president and general manager of Andersen’s residential and commercial pro division. “Houzz users are seeking local, trusted solutions for their specific home project needs and this program will help connect them with participating authorized Andersen dealers in their area.”

“The Houzz Pro+ co-op program gives trusted brands like Andersen the ability to provide their dealers with measurable marketing that drives awareness in their local markets and new customers into their stores,” said Liza Hausman, Houzz vice president of industry marketing. “Houzz is the No. 1 site and app for homeowners researching products and services for their renovation projects, and this program makes it easy for those homeowners to learn about Andersen products and find a local dealer where they can buy.”

Authorized Andersen dealers interested in this program should contact their Andersen sales representative.