Owatonna, Minn.-based AmesburyTruth, manufacturer of door and window components for residential and commercial applications, has expanded The GeMROI Company’s territory. The strategic relationship will simplify the distribution model for millwork customers, according to the company.

The GeMROI Company is an employee-owned sales and marketing distribution agency that has been working with AmesburyTruth for more than 30 years. Millwork customers will be able to work directly with the GeMROI team as they have competencies in product development, marketing, training and sales, according to the company.

“We are very excited to be aligned with a knowledgeable partner who has a long history of serving our important millwork customers,” says Mike McCann, senior vice president of sales and marketing for AmesburyTruth. “Selecting The GeMROI Company as our strategic partner is consistent with our strategy of being North America’s number one supplier of quality window and door components.”

The GeMROI Company will begin reaching out to its new millwork customers during first quarter of 2016.

“The team is anxious to start engaging customers and understanding their needs,” says Neil Price, product manager of The GeMROI Company. “We are confident our companies experience in design, marketing, and sales will help our customers grow to new heights.”