Zen Windows recently announced three new executive-level hires: Zachary Crosby as director of sales; Elle McLemore as marketing specialist; and Matthew Richardson as director of operations.
Company officials said Crosby didn’t join just to sell windows, but is with the company “to convince people that there’s a much better way of purchasing them.”
Marketing specialist McLemore joined Zen to ensure “the world stops scrolling past and starts paying attention,” and is charged with amplifying the Zen Windows brand and connecting with homeowners across its service areas, they said.
Richardson brings a background in scaling field service operations, and process improvement. He specializes in building the systems and workflows that keep installation teams accountable and customers informed at every stage of a job, officials said. His work spans process development, franchise owner support, and cross-market coordination, with a focus on turning operational complexity into repeatable, measurable outcomes.
“The window industry has been running the same tired playbook for decades, high-pressure sales, manufactured urgency, and homeowners left feeling like they just survived something. Changing that isn’t just about doing things differently, it’s about finding people who genuinely believe it needs to change,” said Kyle Derstler, CEO of Zen Windows. “Zachary, Elle, and Matt are those people. Together they’re strengthening every part of how we show up for homeowners: how we sell, how we communicate, and how we deliver. We didn’t enter this industry to play the game, we’re here to change the rules of it.”