MITER Brands recently unveiled its “refreshed” brand identity and vision for PGT Windows and Doors. PGT launched in 1987 and has undergone subtle changes to its logo, visual identity, and overall brand positioning over its history. With the recent rebrand, company officials say PGT is leveraging the power of MITER Brands to deliver an “unmatched experience to residential remodeling and new construction customers in Florida and the coastal Southeast.” MITER acquired PGT Innovations (original parent company to PGT Windows and Doors) in March 2024.
“Since 1947, MITER Brands has been a trusted leader in residential windows and doors, serving both the new construction and replacement markets with a diverse portfolio of brands,” said Anita Holman, vice president of brand and channel marketing at MITER Brands. “The rebrand further demonstrates PGT’s commitment to unmatched service, exceptional quality, and total dedication to customer satisfaction as we build the most valued window and door brand in America. We are excited for the industry and homeowners to experience the continued evolution and growth of PGT.”
In addition to a new core purpose, PGT has introduced revitalized brand pillars: experience is everything; engineered for here; every detail, every day; and confidence to create. Together they’re designed to express the brand’s strengths and market differentiation, officials said.
The refreshed logo capitalizes on strong brand equity and presence, with the new wordmark celebrating the heritage and recognition of the PGT name. The primary color palette represents the company’s key branded colors, including MITER Brands red, midnight blue, royal blue, onyx black, and shadow grey.
“At MITER Brands, red is more than a color,” said Debbie Bondonzi, brand marketing manager-PGT at MITER Brands. “It’s a pledge to serve every dealer and their customers at the highest levels. We’ve combined our Florida expertise with MITER Brands’ proven reliability to ensure timely, high-quality results every time. While the brand’s color is changing, the value of PGT is not. We look forward to continuing a legacy of people-first business and delivering our customers the promise of worry-free living.”
The new branding for PGT Windows and Doors is now seen across all media, including the brand’s website, brochures, print and digital ads, and commercials.