84 Lumber and LP Building Solutions (LP) have announced a partnership with David Parraguirre, also known as “The Mexican Carpenter” on social media, in honor of National Hispanic Heritage Month. The companies are spotlighting the importance of inclusion, representation and opportunities in skilled trades, aiming to encourage the next generation to consider careers in construction. The partnership includes a materials donation to support workforce development projects and digital content featuring Parraguirre’s story, highlighting his journey as a Hispanic professional in construction.
Parraguirre, who has more than a decade of hands-on experience in construction and a growing digital presence, uses his platform to inspire the next generation of tradespeople.
“Hispanic Heritage Month is a time to honor the culture, values, and work ethic that have shaped my life and career,” said Parraguirre. “Partnering with 84 Lumber and LP allows us to inspire people who may not yet see the trades as a rewarding career path and open the door for those ready to step into this industry.”
Parraguirre began his career in construction doing framing work before creating his online platform. His social media presence now reaches hundreds of thousands across Instagram, TikTok, YouTube, and Facebook, where he educates, inspires and connects with tradespeople.
“One of the biggest challenges was overcoming stereotypes and proving that our work meets the highest standards of professionalism and quality,” said Parraguirre. “Representation grows when we share our stories and create visibility for the work we do. Mentorship programs, bilingual training resources, and platforms that highlight diverse professionals will continue to make a difference.”
Company officials say the collaboration honors the contributions of Hispanic communities to the construction industry while spotlighting career opportunities in the skilled trades.
“It’s also an opportunity to show the next generation that our heritage is not only something to be proud of but also a source of strength that can drive success in any field, especially the trades,” said Parraguirre.
As part of the campaign, 84 Lumber and LP Building Solutions are contributing materials to support workforce development and community projects.
“Projects like this remind us that the trades are not just about building homes and structures—they’re about building futures,” said Parraguirre. “By investing in tools, training and education, we’re giving young people the chance to step into a stable, well-paying career that can change the trajectory of their lives.”