WinChoice, a Mountain Pine, Arkansas-based window dealer and manufacturer, announced plans for a $3 million expansion. In the process, the company also plans to add more than 50 new jobs. The investment marks a significant milestone for the company, which also introduced a new, unified brand identity during a community event held at Mountain Pine High School.
The Mountain Pine location, which opened in 2019, serves as the company’s manufacturing hub, where it will increase capacity to meet rising demand, officials said. The company will retire its former brands, WinChoice USA and Morfe Windows, consolidating all operations under the WinChoice name, they said. Co-founders Morgan Wiles and Shaun Keefe said recent changes simplify the company’s identity while aligning with its broader growth strategy.
“This expansion is more than just an investment in our facility—it’s an investment in people and our community,” Wiles said.
Regarding the rebranding, the company is “excited to write this new chapter under one unified brand, building on our mission to deliver quality products and service,” Keefe said.
The Arkansas Economic Development Commission (AEDC) supported the expansion. AEDC executive director Clint O’Neal praised the project, noting that the new jobs will deliver significant benefits to the region. Arkansas Governor Sarah Huckabee Sanders also lauded the company’s commitment to investing in its home state.
“Arkansas-grown companies like WinChoice are the cornerstone of our economy,” Sanders said.
Alongside facility upgrades and brand consolidations, the company announced plans to launch a new line of home improvement products in the coming months.