The Fenestration and Glazing Industry Alliance (FGIA) has officially launched a redesigned website. Officials describe the site launch as an “extensive project” that’s part of an updated branding strategy. Priorities for the redesign were expanded member tools and improved user experience. The revamped website includes what officials call “improved” navigation and “streamlined” access to member tools from a personalized dashboard that includes relevant council, committee and task group involvement.
“FGIA staff is pleased to share the redesign with members, licensees and the industry,” said Angela Dickson, FGIA marketing and communications director. “We appreciate everyone’s input that helped to achieve our goals. As with any online tool, we’ll continue to make improvements and have identified additional upgrades for continuous improvement.”
The main goals for the website redesign included providing enhanced member tools, a quality user experience and more opportunities to engage, officials said. Focus groups with the FGIA Marketing and Engagement Steering Committee were held to gain member feedback, which was then incorporated by the association’s web developer.
“The new site is designed to help you stay connected and get more done, faster,” said Lori Benshoof, FGIA web and online technology specialist. “It now features a streamlined navigation, allowing users to easily find the information and resources most relevant to their Association work, while continuing to offer robust search features throughout.”