Team member Paul Jiantonio demonstrates the use of a CNC (Computer Numerical Control) system in the MITER Brands iLab. (Photo courtesy of MITER)

In celebration of the United Nations’ World Creativity and Innovation Day—marked as April 21, 2025—MITER Brands, a residential door and window manufacturer, announced a shift in its identity, declaring the “I” in the MITER acronym represents “Innovation.” Company officials say the move reflects an “unwavering commitment” to progress, performance, and possibility, at the same time paying tribute to PGT Innovations (PGTI), which officially joined the MITER Brands family in March 2024.

“Innovation doesn’t just happen in our product designs,” said Matt DeSoto, CEO of MITER Brands. “It happens in every aspect of our business—from the proprietary machines we create, to the unique solutions we offer our customers, to the way we manufacture the finest windows and doors on the market. Innovation is more than a buzzword – it’s a belief. And now, it’s in our name.”

“Innovation has always been about finding a better way – whether it’s creating impact-resistant products that protect families or building a culture that empowers people to think differently,” added Rod Hershberger, founder of PGT Innovations and member of the MITER Brands board. “It’s inspiring to see MITER Brands embrace that spirit and make it a permanent part of their identity.”

As for the other letters, MITER stands for Manufacturing, Innovation, Trust, Experiences and Relationships.

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