Executives
WDMA Names John Crosby as Next President and CEO; O’Brien to Retire
John Crosby has been selected as the next president and CEO of the Window & Door Manufacturers Association (WDMA). Crosby will succeed Michael O’Brien, who retires in March 2025.
Crosby is described by WDMA officials as “a dedicated association leader,” having served in a range of roles and disciplines over his 30-year career. He spent 10 years in policy and advocacy roles after working in the U.S. House of Representatives. Since then, he has remained active in public policy communications roles with several industry associations.
Crosby gained his first exposure to the building products industry with Hanley Wood Media (now Zonda), leading communications and marketing programs. He also served for eight years as managing director of corporate partnerships for the American Institute of Architects (AIA).
Videtto praised O’Brien for his years of service to WDMA, noting “we are lucky to have Mike with us until March to support this transition. We are grateful for his many contributions to the success of WDMA during his tenure.”
Pella Corp. Announces Emily Videtto as President and COO
Pella Corp. has appointed Emily Videtto as president and chief operating officer (COO), reporting to Tim Yaggi, Pella’s CEO. While Videtto will continue to oversee sales and marketing, general management, and innovation, her expanded responsibilities include manufacturing, engineering, and supply chain.
Throughout her tenure at Pella, Videtto has been a significant part of diversifying Pella’s sales channels, building the company’s brands, enhancing the product portfolio, and driving above-market growth, officials said. She is also deeply committed to Pella’s culture and serves on the board of directors for American Woodmark Corp. and as the chair of the Window and Door Manufacturers Association (WDMA).
Before joining Pella, she held progressive leadership roles at GAF, a North American roofing manufacturer, where she rose to the position of VP of residential marketing and new product development.
Ceulemans Named President of Deceuninck North America
Deceuninck North America has appointed Terrence Ceulemans to serve as its new president. Ceulemans replaces Joren Knockaert, outgoing president, who moves to a global role as chief corporate planning officer for the Deceuninck Group in Belgium.
Ceulemans spent the last 30 years at 3M Company, where he led a number of business lines and operations in Europe, the Middle East, Africa, and the United States.
Obituaries
Philip Orsino Passes Away
Philip Sonny Orsino, co-founder of Century Wood Door and past president of Jeld-Wen, died in late October, surrounded by family. He was 70 years old.
According to his obituary, Orsino started his professional life in the accounting field before becoming a co-founder of Century Wood Door in the early 1980s. Century Wood Door merged with Premdor in the late 1980s and in the early 2000s became Masonite International.
Orsino retired in 2005 and, per his obituary, “joined Onex Corp. … where he was appointed president of Jeld-Wen Inc.” in 2011. Other sources indicate he served as president of Jeld-Wen for three years, retiring again in 2014.
Throughout the years, Orsino also served as a director of RSI Home Products Inc. and Tomkins Limited, as chair of Tru Tech Inc., and as a consultant to ODL Canada. He continued to use his talents in accounting as well.
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