West Shore Home announced that Al Patel has been named its new chief marketing officer. Patel joins the company with more than three decades of experience in brand management and lead generation, overseeing several national brands at the C-suite level. Most recently, Patel led the marketing team at Trugreen as well as Culligan International. Prior to that, he led brand marketing efforts at MillerCoors and Procter and Gamble.
“This team has built a solid reputation using innovation and technology to become a leader in the home remodeling industry, and I’m thrilled to help take it to the next level,” said Patel. “Solidifying its goal of becoming ‘America’s Most Admired Home Remodeling Brand’ is something I look forward to delivering.”
At West Shore Home, Patel will focus on strengthening the brand, modernizing the consumer and digital experience, and growing the company’s customer base.
“Al brings extensive brand management and digital marketing experience to the table. Having him on board will only strengthen our position as a leader in the home remodeling industry and as a national brand,” said B.J. Werzyn, president and CEO of West Shore Home.
Earlier this year, the company opened its Superior Innovation Center in St. Paul, Minnesota, which serves as headquarters for the company’s Digital Product team.