Shelley Lee

NuCoat North America has promoted Shelley Lee to executive director of marketing and customer experience.

Lee, who has been with the company for 12 years, oversees NuCoat’s client community on a strategic level and leads marketing activities for the North America region. She will spearhead the development and execution of marketing strategies, communications, and campaigns tailored to showcase the brand’s coating products and solutions.

“During her 12 years with NuCoat, Shelley has proven herself to be a dedicated and results-driven team member. She holds a wealth of expertise in marketing, sales, quality assurance, and client services specific to our unique offerings,” said Torsten Krings, owner and founder of NuCoat.

“I am thrilled to accept this new challenge,” Lee said. “I am fueled by NuCoat’s mission to revolutionize our niche industry with cutting-edge coating solutions that enhance both performance and aesthetics and honored to continue to grow the brand.”

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