Alpen High Performance Products (Alpen), an American manufacturer of window technologies for the commercial and residential markets, recently announced that Avi Bar is the company’s new chief revenue officer.

Avi Bar

Bar formerly served as the vice president of sales for three brands within Apogee Enterprises: Tubelite, Alumicor and Linetec. He managed the overall sales strategy for all three brands, serving the glazing industry with Tubelite and Alumicor in the curtainwall, storefront and entrances arena, and with Linetec as the premier finishing service of aluminum painting and anodizing.

“Avi is an exciting addition to our leadership team,” said Alpen CEO Andrew Zech. “He brings a deep expertise in scaling high growth companies, and he is a natural leader and systems-builder. Alpen will immediately benefit from his expertise, and we could not be more excited to have him on board.”

Bar has spent more than two decades leading commercial sales teams. Prior to his work at Apogee Enterprises, he served as the national sales manager for ASI Group, a manufacturer of commercial washroom accessories, toilet partitions, lockers and visual display products.

“Joining Alpen was an easy decision for me,” said Bar. “As a leader in the passive house movement, they’re pioneering the crucial path towards decarbonizing buildings. Alpen stands out as practical innovators, successfully commercializing products for the built environment. What drew me in was their highly knowledgeable team, passionately dedicated to innovation and high-quality execution. With Alpen, I’m not just part of a company; I’m part of a movement shaping the future of sustainable construction.”

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