Pella Corp. announced last week that it’s now offering professional installation services for homebuilders. A new program, dubbed Pella ProInstall, offers to manage “every aspect of the window installation process,” but only for builders that purchase products directly from the company’s own retail operations and showrooms. Services include onsite measurements for openings, installation and accessory management, as well as customer callbacks and warranty claims after completion.

Pella introduced ProInstall, an installation service for homebuilders. (Photo courtesy of Pella.)

While Pella has offered installation services for retail and “trade replacement” for more than 20 years, this is its first offering for homebuilders, Nick Mraz, the company’s strategic national installation manager, told [DWM]. “The Pella ProInstall program for builders has grown out of our local branches responding to the needs of builders and has now been launched nationally,” Mraz said.

In its move to become a one-stop shop, officials cited a combination of ongoing shortages in labor and skills, especially for large door and window products. As much as 95% of callbacks result from improper installation, they suggested.

“Some patio doors can reach over 20 feet long and 12 feet tall,” Mraz said. “These large products must be installed properly to perform and function as intended. However, finding experienced framers and skilled laborers to meet these challenges can be a difficult task.”

The building industry is “at a very interesting point,” Mraz told [DWM], “with knowledgeable skilled tradespeople retiring or leaving the workforce—particularly post-Covid.” At the same time, “homeowners are wanting larger and more complex window and door solutions in all facets of the home design, which often require specialty skill and experience to install and adjust correctly for a lifetime of reliable performance,” he added. “Pella can innovate even more when they can be sure of the installation solution … The builder can move faster with fewer headaches or callbacks, and the homeowner is assured of a Pella-worthy experience and the peace of mind that everything is backed up by Pella directly.”

To recruit installers, the company has launched several related initiatives, including a new hiring process that allows for interviews outside of traditional 9 a.m. to 5 p.m. hours. Hiring managers have also been equipped to make same-day job offers and mentorship programs have been established to pair new and experienced installers for skills training and development.

“These teams install Pella day in and day out. And it shows,” said Patrick Hatcliff, owner of Hatcliff Construction, a builder Pella cited in a recent press release. “They know every product and install them properly the first time, which takes the guesswork out for us. Plus, we know we’re covered by the warranty … Our rep schedules the install and is very thorough with communicating dates and expectations. It’s made our job so much smoother.”

Pella currently employs more than 10,000 people at 18 manufacturing locations and more than 200 showrooms nationwide.

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