Fast and Green

By Tara Taffera

As the publisher of this magazine, it’s my job to do a first read of all the copy written by [DWM] editor Drew Vass. For the past 24 years, I’ve either written or edited all the articles that appear in these pages. So I’ve read a lot on the topic of fenestration. Two of the features this month—Fast Growing Dealers on page 22 and Green Award winners on page 28—are annual features that have been published for more than a decade. This year, they really stood out.

For the first time, our focus on Fast Growing Dealers—those posting impressive growth for the previous three years—all shared a common theme. That premise has a lot to do with the human component: the leaders at all these companies are changing paradigms while hearkening back to good old-fashioned values.

North Georgia Replacement Windows has ditched the script—and sales numbers. “When we ask one of our design consultants about their sales metrics, we ask them about their helping ratio,” says Ted Kirk, owner.

At Pella Windows and Doors of Seattle, owner Keith Dashofy could have talked to Vass about anything, but he took the time to say this: “The magic isn’t just in how our employees treat our customers. It’s also in how they treat one another every day.”

Dashofy also spoke about the importance of leadership—something in which the folks at Woodbury Supply Co. are well-versed. Employees say you will often find the company president Paul Niland in the warehouse loading and unloading boxes. “That’s not my job” is a phrase you won’t hear in their halls. Reading this story was inspiring, and I encourage you to read the full article on page 22.

Our Annual Green Awards was also full of companies making a difference and changing paradigms. I love how each year, Vass attacks these programs with vigor. He delves into various research and data sources, ultimately resulting in that year’s winners. A few stood out to me, and you can read about all of them on page 28.

It’s nice to see companies, including Crystal Window and Door Systems and Quanex Corp., setting environmental goals and reaching specified benchmarks. Accys Technologies uses the slogan, “We are changing wood to change the world.” And that statement is backed up by its actions.

In a world where plastics often gain a bad rap, Renolit acknowledges the detrimental threat of some plastics while shouting from the rooftops what they are doing to recycle waste through its “Renolit Goes Circular” initiative.

With many of this year’s award winners utilizing renewable energy sources, I can’t help but feel hopeful for the future. Read the entire article for nine companies—the most we have ever recognized. That’s a telling fact right there. If you have a growth—or green—story to share, email me at

Tara Taffera is the publisher of [DWM] magazine.

To view the laid-in version of this article in our digital edition, CLICK HERE.

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