Window replacement and installation company Pure Energy Window Company, is adding a new location in Novi, Mich. The company currently serves Metro Detroit, Southeast Michigan, and Greater Lansing.

Matthew Masters and Adrian Beaver founded Pure Energy in Lansing in 2014 with 10 employees. Both worked in the window and home improvement industries before creating the company because they felt there was a need for more energy-efficient windows, doors, sliding glass doors, and attic insulation. The window replacement company is still family-owned but now has a staff of 80 and outgrew its Lansing facility.

Now headquartered in Brighton, Mich., the window company has been able to tap into concerns about environmental efficiency and sustainability that have become more widespread among Michigan homeowners. Pure Energy windows and doors buys from Michigan window manufacturer, Sunrise Windows in Temperance.

Pure Energy has started expanding rapidly over the last year, opening new locations all over Southeast Michigan. It has an initiative to open up five new satellite locations by mid-2022 and recently announced a location in Farmington Hills as well.

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