Surprised Doesn’t Even Cover It

There are so many helpful nuggets of info in this issue but by far my favorite quote is this one: “I’ll be honest, all of me is surprised by how well residential has held up.” That was the response from Kim Kennedy, director of forecasting at Dodge Data and Analytics, when editor Drew Vass asked her if any part of her was surprised at how well construction held up in 2020 in light of COVID-19.

If you had to sum up the performance of residential construction in 2020, many of us would say we were pleasantly surprised at this very welcome silver lining in an otherwise dismal year.

Here we are now in 2021 and we are all wondering if this high demand for doors and windows will continue: the simple answer seems to be “yes.” For all the details on why that is the case, see this year’s annual construction forecast starting on page 20. Vass scoured the opinions of the industry’s leading experts and gathered all the predictions for you in these pages.

You will also want to check out page 36 for info on the 2021 Door and Window Industry Outlook, which is now available to order at

Each year, Nick St. Denis, Key Media & Research director of research, finds additional data to add, and the latest report has more stats from last year—all of which will help door and window companies in their planning efforts.

Other recent good news is the fact that door and window employees appear to fall under the essential classification, thus allowing many of these workers to get vaccinated in phase 1C. This is according to our research of a memo issued by The Department of Homeland Security on December 16, 2020 titled “Advisory Memorandum on Ensuring Essential Critical Infrastructure Workers’ Ability to Work During the COVID-19 Response.”

Specifically, the memo names the following workers, by function, as essential and eligible for vaccination in Phase 1C and one of these is: “Workers who support supply chain of building materials from production through application and installation including cabinetry, fixtures, doors, hardware, paint and coatings and workers who provide services that enable repair and maintenance of such.”

My hope is that you, I, and all the economists, will continue to be pleasantly surprised through 2021. Have a great year and I hope to see you at an event soon.

Tara Taffera is the publisher of [DWM] magazine.

To view the laid-in version of this article in our digital edition, CLICK HERE.

DWM Magazine

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